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Thoughts of success Formula

June 9th, 2010 | Author: admin

There is a growing industry of consultants and companies (Eureka Ranch, what if!, Ideas To Go, Landis, Research International, BrainJuicer IDEO, and many more independent like me) who specializes in helping Fortune 1000 with development of new products. Everyone has different ways – some design-oriented, one observation, some problems with highly structured solution techniques, plus other creative-the-gut, but the day at some point, all have a tendency to rely on one or another formbrainstorming. After all to get a new product that you need a new product idea, and say they do not grow on trees.

Brainstorming for years of course. Alex Osborn invented the concept and wrote the original book on the subject, Applied Imagination. In the U.S. the term has fallen into disfavor Brainstorming – instead of people who "thought". IBM is even fun for the new term (and all its wackiness employees) in a series of satirical commercials. In the United Kingdomthoughts are not the preferred term in winter 2008, it seems, the idea generation or brainstorming. However, do not worry, I'm enough of everything you want to call in both Britain and the U.S. – the conscious and innovation continues to be a growing trend. I can not speak for the rest of Europe and the world, but I know there is great interest worldwide. China and Singapore are both guests at this year's conference features speakers who talk about creative ideasthought, and all the different mutations.

"Suicide" tends to be more structured brainstorming during the past year. The structure includes pre-session planning, research (both qualitative and quantitative), very focused objectives and a wide range of techniques in-session not only to create more ideas, but ideas also more objective. The added structural work – brainstorming often do not work in the past and understand more about what you want from the meetingHelp. Older style brainstorming has other problems, some of the sessions latest ideas inherited. I will talk more in a moment. Suffice it to say, more companies realize the benefits of suicide and jump on the train. Leaders are often satisfied with the results – but are often disappointed.

I have facilitated a number of these meetings and in my experience, there are eight reasons why a thinking session, if you canAddress these things, you have a formula for success.

Look at typical session thoughts and you know what I speak.

sessions to generate ideas, commitment, attention and a significant investment of time and money. In general, this group of at least 15-25 participants, and this happens in a format long meeting. It is one or even two days. If you've ever been part of one of these marathon sessions, you know it is hard work. Thisoften just as interesting, but whether it has finalized Miller Time.

This is a marathon that lasts, the participants flew in from local offices and hotels. High-paid consultants (like me) are often hired to plan and facilitate. If the sessions were held off site – which is essential to minimize disruption and environmental management – facilities and equipment and maintenance costs. The cost of taking people outtheir operational roles are important, though less quantifiable.

As the investment of time and money, it is disappointing how often these meetings do not lead to the production of marketable concepts. Some companies that want to walk away from thoughts of everything and do market research as an alternative. In essence, it took a large number of consumers what they want and start the process from there to find out. Others are hiring experienced product innovators, or institutiontrained consumer panels as an alternative.

So we have a group ready to start thinking. Where can things go wrong? We start with the meeting running.

First draft: Lightweight sitting do alone, get professional help

For various reasons, the most common is cost control, many companies decide to make their collections available to help. This is not a good idea. It 's incredibly difficult for those already working to stay out of the content. A facilitator of the firsttask is to remain neutral and focus on the process. If your team has a facilitator and not the people for the project, could be ideal for a session broker. The point is that you need a neutral party and energetic.

The leader of a group that now occupies the content is a risky choice. Team leaders struggle to manage the process and time, while resisting the urge to contribute ideas. They may subtly change the ideas and thoughts with others. People noticeand the flow of ideas, especially the wild out-of-the box ideas, closed.

Many groups have no serious suicide attempt in a session lead. This does not mean that there are great leaders in the groups, but the facility thoughts is a skill niche. Although facilitators trained in strategic planning is not necessarily a good option for thoughts of suicide because the process is fundamentally different from the more critical / analytical processes. Some of the most powerful Consultinggroups in the world (go nameless here) is ill-prepared to help with ideas, because their skills are geared precise analysis. Yes, there is a time in any meeting thoughts in the analysis, the convergence is necessary, but a facilitator who tries to sell you a process driven primarily by logical analysis or is suspected. New ideas grow analytical thinking, comes from a mentality of openness, curiosity, surprise, novelty, fun andrisk.

Hire a professional facilitator thought that specializes in new product ideas. Make money, have someone who has lived and check references.

Another proposal – to give the incubation time before the session

Unfortunately sessions thoughts are often the result of a corporate crisis. You've been there – in competition with an innovation that you leave the market, or if you have a couple of ideas to promote sales by the end of next week, in time forholiday season. It 'a kind of bad news, we are all motivated. The session concept that must be down for months suddenly a top priority with management. This is good news. The immediate trigger is pulled – BAM – we session. Now!

All flew to the far corners of the world at night in a hotel conference room. Everybody works hard during the meeting, but even after a full day to generate ideas that are not yetsomething special, the idea is fairly flat and onopwindend.

There is a reason enough onopwindend. In reality, they have had enough time. In the race to a session together soon – managers, consultants, and participants have the opportunity to reflect on the challenge that awaits him. No time to do, see or research data that can inform thinking. There is no possibility of an exploration that can challenge accepted.

You need time to allowIncubation of the challenge. Giving the knowledge of participants about what will happen in advance and give them (fun) tasks that they believe will have a mass on the challenge. Leave the research in advance (not dump all over them when they went to the session!). A homework assignment may include a shopping trip, the perception of certain products used and / or Internet search table. These activities will give your brain a chance to reflect and make new combinations.

A good waydo more to initiate and set the time in the session online tools for use before and after the session in-person. There are excellent web-based tools, some generic tools such as wikis out there, and some more specific as WebIQ that can be used for a specific session of ideas very data-gathering should be regulated.

Third suggestion: Have a clear and realistic goals

It 'amazing how often you hear a desire for "breakthrough innovations". Regardlesshappened to good old improvement? Innovation – ideas big jump – seems to be what everyone needs, and sessions are planned with this in mind many thoughts. One aim big jump, but often leads to two disappointing results. One is that ideas (usually worth it) is too broad or ambitious to be realistically implemented – at least in the short term. Managers can chicken. "And two, a more specific result that can be morerequest is not reached.

If you have a goal to go to the "revolutionary innovation" – be prepared to pursue. Executives see a wall full of crazy, unbelievable, impractical, expensive and illegal solutions – and have started to feel a bit 'like jumping out the window. prepare – is exactly the kind of thought that if you want to search for new ideas. Breakthrough ideas are usually ideas outside the current paradigm that can revolutionize your business. It can be anew distribution channel, could be a spin-off gives, it can lead to a new factory to produce a radically different product. These things take time and money to implement. Managers usually have a short-term focus. Many suicide attempts sessions to a u-turn back to the immediately practical about halfway through the session. Executives see the wild ideas and realize that they will go with blue-sky ideas, and anything that can be used immediately, soshift. A lot of valuable time lost, and you get about half of what you need.

So even though it's clear you know what you want. Okay ideation session focusing on practical ideas for improvement, actually a chance of success is much higher than a session devoted to revolutionary innovations. In-the-box thinking is exactly what you want sometimes. Do not have a frame session with a "whole" opening and the power to change horses. If youstep forward in finding innovative gives you the tools and techniques used to adjust and refine their problem rats explore cross-domain perspective and long term. In short, out-of-the box thinking. Clearly define your challenge and direct your thoughts toward that specific needs. Finally, remember that crazy ideas an out-of-the-box sessions generated only a beginning. Concepts should be developed on a more practical way as a termination step, or session stepbring more ideas for do-it form. Again, note the use of new web-based applications for testing for immediate consumption.

Four suggestions: idea of specialized training frequent Few Thoughts Use Brains

Being together the whole team is difficult in a decentralized organization, it is expensive, logistical challenge. When made to a group assembled for a big meeting, expectations rise. The session considered the moment when the magic bullet willdiscovered. Let your team thoughts. Unless you go away (and this is an option to consider) Your ideators are people that most of their time working in a complex and active management using. This work requires constant analysis of critical thinking – and thinking, often imaginative. Then he flies to pow-wow to spend two days solid idea generates. Not everyone used to do, not what they were trained and let's be honest here – howgroup, are not very good. They try, but tend to be spiritual burnout quickly.

Why wait to start until all ideas have a physical place? Why wait at all, you must create and manage ideas throughout. E-mail, web and database technology users to contribute ideas, where they are and when the spirit moved. virtual sessions can be coordinated by a facilitator for a very concentrated effort. Or instead of all at acentral place to organize meetings in person at local centers and the results to a central site for data collection. If you experience any idea generators have on your team must train their skills. Practice in small groups for short bursts of time, often! And marathon happens – your team is a condition to treat. Train that brain! Finally, bring in external creative thinking / brainstorming training – that inspire the team, and has a largeideas.

Five suggestions: B "Trouble Makers"

The development of the guest list for a session of thought is a real challenge. You want your best people, your best thinkers. You can see the list of candidates. It traverses the list of persons who have a history, yes, it's a pain in the back.

Who could these people be?

Depending on your personal style creative, tend to be those who think of inviting a lot like you. The outsider to the organization, asusually omitted. This is understandable, there will be a productive session. We can not go where people from outside there are many reasons, but it is very typical for them to be expelled thoughts invite list. Sessions with the teams uniform feel productive – - there are few conflicts with the session – and all have similar ideas. Quickly identify the most promising ideas and all agree on how to proceed. And 'shock to hear later that you missed the pointcompletely or just manage the dead boring. Then you return to your starting point, without a solution.

You have to be creative diversity, a greater variety of ideas coming. Creative style is defined by researcher Michael Kirton and its "scale" adapter / innovator (see http://www.kaicentre.com). The idea is that the whole scale is a creative, but they are creative in different ways. Kirton has shown that it is the easiest way to communicate with people in your way of thinking – therequires less deliberation. Father of one another on a scale of people, most are considered "troublemakers". So do not bother to invite leaders to cut a series of creative thinking. Diversity needs you!

Be sure to invite a different team, it innovative (other) and personal ("best") thinkers. Cross-pollination of different styles of thinking generates more creative solutions. The adapters can help you get the idea of a highinnovative work. Innovators can expand on ideas and small improvements add real value.

Six Motion: Ken needs of consumers and make them

One goal vague overall plan or design session can lead to a very wide range of ideas generated. You can find ideas for all areas of business. This happens when it is not clear exactly what problem you are trying to solve, or opportunity, or try to exploit. Notnecessarily bad, sometimes you want a free-for-all "type of session to gather ideas for different business objectives.

If you try to create specific market coverage of consumers, however, makes it very significant for the consumer "head" – very good. The traditional way to do that – you guessed it – death by PowerPoint! Marketing can drone on "These are the results of our focus group, as he relays how a woman feels about aging, or how tweens use cell phones. ConfidenceI, this is how people get ideas. They need information to know, but must have read and digested a week before the meeting is to come (see draft incubation).

Consider different ways of thinking Insurance consumers. Perhaps one or more collection of ideas – get them thinking. Consider the ideas of private team interviews with target companies. Consider what the team is doing research observations. Then discover the challengeartistic in some way, through music, dance, or drawing. It 'started the session with an imaginative experience that appeals to the emotions and the mind of the consumer. If it seems too airy just know that by avoiding avoid these types of exploration of the nature of the concept, leading to discoveries.

Seven Tips: Be sure to have some fun

AND '14: 00 the first day of a two-day meeting. The morning went well, but you know that are not "yet".The ideas are just honest and you have to make some changes to the objectives. Some people were late because of bad weather in Chicago, and now you're late. The facilitator will distribute all in a circle and "Angel Cards". You think it's absurd, but it goes on. And she (or he) will begin throwing a ball imaginary – is his shooting hand and tell her to go with the show and all Energizer cut the rest of the day to return in time. Shereluctantly accepts. Feel good, but an hour later, they all look the walking dead and the idea of slow flow. For the rest of the day people go out with staff time, a bit Snarly ', talking on the phone, etc. They are emotionally strangers. By the time they leave the group as a few wounded. It is not fair and the results slightly.

This is the classic error to cut the fun, and it happens a lot.The value of games and Energizer are extremely undervalued in thinking sessions. Most brokers are sensitive to the needs of time (and resistance to mild-Feely) and usually only "just enough", games and fun stuff. They know that these games are often seen as a waste of time by skeptics inexperienced. When cuts are made on the agenda, are often the first thing to do.

Resist the temptation to cut these activities. In fact, add more. These games andEnergizer is what the brain must go and live on a fantasy. According to Howard J. Pierce, author of the manual for the brain, exercise is very effective in improving the speed of Withdrawal, and much research points to influence the quality of mental functions and the amount of recycling. Do endorphins, neurotransmitters that relax us into a state of vigilance cortex. Humor works so well. Testing the ability to solve problems better performanceresults when the laughs in advance.

Many of the games / exercises used for energy purposes was originally designed for theater. The aim is to bring the actor here and now, making him or her to respond to stimuli authentic. This practice is time tested and works well in people's minds to bring space – instead of churning out other issues and challenges in their lives. When a state of "presence" could be made more effectivethoughts. The state is difficult to maintain, however, and is therefore a refresh every hour. We want people to play with ideas, and these games help to create the environment of playful, like the magical ideas pop up and be heard by the conscious mind. If you have a magic ball, play with the magic wand.

Eight tips: Do not let the dust data and collect, digitize, distribute, and manage ideas

One month afterbusiness meeting on the crisis that led to past thoughts. Were able to come up with a couple of ideas to solve this problem using, and what is "good enough" – maybe even very successful. It 'easy to rationalize, well, we did what we wanted from the meeting – we need to explore and deepen the "other ideas" are generated that day. You think that one day, you need a list of ideas discovered not used – but you never do.

Someone must assume responsibility for all the ideas. Thisperson shall report without delay spread. Data should always be easily accessible (ie leverage corporate intranet), as long! The data collected dust is less likely will never be used. Remember, buried in the data, the following ideas that fuel the growth of your business. Information is a strategic asset and should be treated as such. Ideas that seem silly or impractical as a first step is often the best ideas, but your brain and / or the corporate culture is notwell prepared to accept the first time it happened. Out of the box ideas are sometimes so iron your immediate reaction is "no way". On reflection, it can be a way of seeing.

Digitization of data. Get entered into documents and databases. Consider purchasing a management system idea. Once the information is "digitized spread the ideas of the team, so they can see the fruits of their labor. Ask them to" build "and continue the process. Do not forget to scan drawings andOther ideas that were not text. Using digital cameras, video or audio tapes during the meeting and asked to capture the discussions. You spent money to make the meeting, by all means to keep the product! And do not forget to follow up to six months from now!

Thoughts are a powerful technique for renewal. Do not learn the hard way, take my eight tips and you will have a formula for success is your chance to grow.